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Building a Premium Pet Care E-Commerce Experience

A clean, conversion-focused website designed to elevate trust and product discovery.

Company

Planet Pets India

Project

Pet Products E-Commerce

Industry

Pet Care , Pet Products , D2C Pet Brand

Platform

Shopify (E-commerce store)

Target

Worldwide

Location

India

Founded / Established

Built on deep pet-care expertise (owner has 28+ years of experience)

Functionality

Shop Online

Planet Pets is a pet products brand founded by Mr. Sikander Singh, a professional breeder with more than 28 years of hands-on experience in dog breeding and showing.

Their mission is to revolutionize the pet-care product industry in India by producing research-based, high-quality pet products in collaboration with European partners.
They focus on pet-safe cleaning solutions, high-end grooming products, and other essential pet-care items — all designed to meet the real needs of pets and their owners.

The Challange

  1. Lack of Premium, Research-Driven Pet Products
    Many pet-care products in India compromise on quality. Planet Pets needed to offer scientifically-backed, high-quality alternatives.
  2. Trust & Credibility
    As a D2C pet brand, they had to assure customers that their products are safe, effective, and made with genuine care.
  3. Wide Product Range
    Catering to both cleaning (kennel wash, floor cleaner) and grooming (shampoos, coat glosser) required clear categorization and positioning.
  4. Customer Education
    Many pet owners are not fully aware of the importance of using pet-safe cleaning products — Planet Pets needed an educational component to their brand.

Scalability & Reach
Building a scalable e-commerce presence in multiple cities, while maintaining product quality and customer satisfaction.

Strategy / Plan

  • Product Differentiation:
    Develop a product line that includes cleaning (kennel wash), grooming (pet shampoo, coat glosser), and pet furniture (grooming tables), all with high safety and research standards.
  • Brand Storytelling:
    Highlight the founder’s deep experience (28+ years) in breeding, and how this insight shapes product design and safety.
    Emphasize their collaboration with European research to build trust.
  • Educational Content:
    Use blogs and product descriptions to explain why pet-safe cleaning and grooming matter.
  • User Engagement & Social Proof:
    Showcase customer testimonials on product pages. Planet Pets features reviews about how effective their kennel wash is, and how it removes pet odor.
  • SEO & Digital Marketing:
    Use content (blogs) to attract pet owners searching for grooming, cleaning, and pet care advice.
    Optimize product pages for relevant keywords like “pet shampoo,” “kennel wash,” etc.
  • Omnichannel Support & Trust Channels:
    Provide 24/7 online support for queries. Planet Pets promises “24 x 7 Online Support.”
    Offer a 30-day money-back guarantee to reduce purchase friction.

Results / Impact

  • Strong Product Trust:
    Because the founder is a seasoned breeder, customers feel confident in the quality and safety of products.
  • Growing Customer Base:
    With a diverse portfolio (cleaning + grooming), the brand can appeal to a broad segment of pet owners.
  • Customer Loyalty & Retention:
    Educational content + high-quality products help in building long-term relationships.
  • Brand Awareness:
    Through consistent branding and well-designed Shopify store, Planet Pets positions itself as a premium, research-driven Indian pet brand.
  • Sales Growth:  Effective product differentiation and trust-building likely improve average order value and repeat purchases

Key Learnings

  • Expertise Drives Credibility: Having a founder with deep domain experience (breeding) is a major strength.
  • Quality Over Quantity: High-quality, research-backed products can set a D2C pet brand apart in a crowded market.
  • Education is Important: Pet owners value content that helps them understand why certain products matter — not just that they exist.
  • Risk Mitigation: Offering a money-back guarantee builds confidence in new customers.
  • Scalability Requires Trust: Building trust early helps in expanding to more cities and scaling operations.

Conclusion

Planet Pets India is not just another pet-products e-commerce store — it is a mission-driven, research-first brand founded by someone who deeply understands pet behavior and needs. Their commitment to quality, safety, and education helps them build lasting trust with pet parents. Through their Shopify store, they are positioned to scale and become a go-to for pet owners who prioritize both effectiveness and ethics in pet care.

Contact Us

Ready to get started? Let’s create a website that elevates your brand and streamlines your client experience. Whether you’re ready to launch or exploring your options, we’d love to chat.

info@tndmgroup.com

513-720-2241

Fort Lauderdale, FL

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