Many small businesses post on social media or publish blogs only when they feel inspired or when things slow down. That usually leads to inconsistent content and very little long term impact.
A content strategy means you know who you are talking to, what topics matter to them, and how your posts support your offers. Instead of guessing, you choose a few core content pillars such as education, behind the scenes, results, and frequently asked questions. Then you plan posts around those themes and repeat them regularly.
To fix your content strategy, define your ideal audience, pick four to six content pillars, and decide how often you can realistically post. Add a simple call to action on most pieces of content, such as “Read the full blog”, “Join the email list”, or “Book a call”. Over time, consistent, strategic content builds trust and drives people back to your website.
